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About us

How Adrian South Africa was Founded

Coco Chanel

"A girl should be two things: classy and fabulous."

A quote that inspired me and continues to do so as it hangs on my office wall. Some of the most iconic designers of all time are not just revolutionary with their designs, but also great wordsmiths. They are sassy, witty, and on-point.

We all need some fashion inspiration to accept ourselves and dress up in clothes that express our personality. And sometimes, we lose track of it all and could do with little reminders (like my quote decal on the wall).

So here’s a little dose of inspiration on how Adrian South Africa was formed.

Adrian South Africa founded in a garage with R5000-00 Mr Ashraf (Adrian) Ismail took a risk to start a business in the South African Fashion Industry.

Granted an opportunity by Gods Grace to meet the owner of an international manufacturing firm while attending a trade show in South Africa.

"Trust was the only thing that brought two great entrepreneurs together" 

This is where a truly great journey began.

 Entering SA Fashion Week by Sponsoring The Youngest Designer Ever To Grace the Catwalks of South Africa 2016

While Partnering with seasoned designers in showcasing the Beauty of Women on the Cat Walks of Africa 2017 at SA Fashion Week 

Sponsoring Prizes to Aspiring young models at the Annual Model Camp run by International Model & SA Ambassador Neetasha Singh.

"It is not the dress you wear but the life you lead in the dress"

With that in mind Adrian South Africa began introducing all the latest designs from the Catwalks in Europe into the South African Fashion Industry.

Creating A Truly Unique African Flavor to A Otherwise European Designed Product from A Factory Run Entirely By Women.

Inspiring Women In Africa To Reach For The Heavens.

Because As Our Tagline Says:

"Adrian Loves All Women"

We cater for women in all shapes,sizes and colour.Inspiring them to be the best they can be. 

Leading Empowered Productive Lives So whether she is beating the Corporate Throng of Male Dominated Office Blocks to the "Daily Grind" at the Home wearing a pair of Adrian Tights,Stockings,Socks or Underwear will leave a women feeling Empowered,Inspired,Beautiful,Classy and Sexy. 

Created, Designed and Part Owned by Women. Adrian is the only women owned establishment manufacturing and employing mostly women in its manufacturing plants.

Our Award winning products can be bought right now here in South Africa.

You Have My Personal Guarantee of Quality Products backed up by the Latest Technology in Manufacturing Designed in Africa for Africans.

“Because Fashion should be a form of escapism, and not a form of imprisonment.”

CEO & Founder of Adrian South Africa : Mr Ashraf (Adrian) Ismail


Thank you for shopping at Adrian South Africa!